Article's
1.Conditioner Benefits
2.Damage to Hair with Misuse of Your Heated Tools



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 Benefits To Conditioner You Might Not Know

Fine-haired clients think conditioning products weigh their strands down, and thick-haired clients think their hair dries more slowly when they use it…but they need to think again! We have three benefits of conditioner your clients might not know There’s a lot to consider when helping your client pick out their perfect conditioner—especially since many clients are conditioner-wary! Fine-haired clients think conditioning products weigh their strands down, and thick-haired clients think their hair dries more slowly when they use it. But, as their stylist, it's your job to make sure they aren’t overlooking the process that helps keep their hair healthy and shiny! Here are three reasons you can give your clients for why they should be using more conditioner.

1. It Closes The Cuticle
Explain to your clients when they shampoo, they are opening their hair cuticles so that the strand can be thoroughly cleansed. Their conditioner works to close the cuticle so that the moisture, nourishment (and color!) won’t escape as quickly.

2. It Adds Shine
What client doesn't wish they had shiny, glamorous, healthy-looking locks? Conditioner is their first step to achieving the lustrous hair of their dreams—skipping the conditioning step leaves strands looking dull and dry.

3. It Kicks Frizz and Breakage
Are your clients complaining about breakage or frizz? Let them know that conditioners help maintain the elasticity of hair and provide hydration that is lost while shampooing. Plus, when hair is dry, it tends to reach out toward moisture in the air, and you know what that means—frizz. Conditioner solves both of these problems!

Finding The Right Formula
OK... YOU know the benefits of conditioner now,
So talk to your Stylist about which one would be the perfect fit for your locks!


                                   

SEE THE DAMAGES TO YOUR COLOR
WITH THE MISUSE OF YOUR HEATED TOOLS BELOW

                                        color guy tang iron to hot

Your color clients all have one giant thing in common—
after a major haircolor shift, they always ask the same question,

 “How do I get my color to last longer?”
 And you always tell them that blow-drying on high heat, hot water, chlorine and thermal styling tools are destroying their beautiful color (and all your hard work!).

Guy Tang knows this all too well, so in his newest YouTube video, he and fellow stylist Nora Ali Ahmad set out to help educate your color clients on just how important it is to turn their irons down so that their color stays brighter, longer.

https://www.youtube.com/watch?v=HYSN8azbF0g#action=share



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